Channel [V] in Embarrassing Drugs Controversy

by lkatulka on October 19th, 2007

Channel [V] logo Cable music station Channel [V] angered parents around the country when a marketing stunt went horribly wrong.

As part of their promotions for the DVD release of Will Ferrell’s skating flick Blades of Glory, the channel asked viewers to SMS their “favourite memories on ice.”

The network naïvely expected innocent tales of spills at ice skating rinks. Instead they were bombarded with messages recounting experiences using the methamphetamine known as “ice.”

Unfortunately, these controversial messages scrolled across the bottom of television screens around the country. Or they did until outraged parents caused the Foxtel switchboards to melt down. Whoops!

Foxtel is now in damage control after the embarrassing gaff.

“Channel V in no way endorses the use of drugs, and in fact it is currently in development on an educational series for a youth audience on the drug ice,” said the network’s general manager of music channels, Tara King.

Image source: MusicOz website